2-1 THE CLUB CONCEPT.
The Army club is a private
2-1.1.1 Members and Activities:
organization established to provide dining and recreational facilities for
Eligible patrons include active and retired service men and
women, t h e i r
dependents, a n d a u t h o r i z e d c i v i I i a n s o f e q u i v a l e n t g r a d e .
Members of other military clubs are generally eligible for club privileges.
M e m b e r s pay dues, which may be flat rate or pro-rated by rank. The major
c l u b a c t i v i t y , a n d its major source of revenue, is the provision of meals
and beverage service for members.
Bingo and evening dances, with live
entertainment, are popular activities in most clubs.
In addition, the
club provides facilities for a variety of parties and meetings ranging
f r o m wedding receptions to bridge playing.
These meetings will generally
r e q u i r e food and beverage service.
2 - 1 . 1 . 2 The Role of the Club:
A well-managed and attractive club will
play a significant role in maintaining installation morale. The club is
t h e off-duty social center for its members and is the place on the
i n s t a l I a t i o n which most approximates the civiIian environment.
c l u b is an unusual miIitary faciIity in that it must produce revenue and
support itself, in a way similar to its civilian counterparts, and is in
competition with comparable faciIities outside.
On a remote installation
this competition may not be significant, but for those installations
located near major cities, civilian competition has a significant bearing
o n the club operation.
2-1.1.3 The Club Facility:
The club facility establishes the character
o f the club and should appeal not only to the off-duty serviceman, but to
his wife or date, and to civilian guests.
A large club must provide a
w i d e variety of atmospheres, f r o m a cheerful informal bar to a dignified
f o r m a l dining room comparable to the best hotel in town.
p l a n n i n g and landscaping also play an important role in reinforcing the
attractiveness of the club.
2 - 1 . 1 . 4 The Club and the Community:
The Army club also plays a role
The club may be used for community
in the community beyond the base.
e v e n t s , meetings of local interest groups and the like.
To the extent
t h i s i s d o n e , t h e club improves its earning situation and serves as a
c o m m u n i t y resource; h o w e v e r , the facility and its operation must respect
f i r s t the needs of its own membership. To the extent that the club
w e l c o m e s civiIian guests and community activities, it represents the Army
t o the civilian population and community, and as such can assist
significantly in presenting a favorable image.